AI Insights · Timothy · April 2021
Q1 2021 Performance of Top Music and Podcasts Apps in Brazil
A Sensor Tower analysis reveals the Q1 2021 trends for the top music and podcasts apps in Brazil. The report covers downloads, revenue, and active users for each leading application.
Overview of Music and Podcasts Apps in Brazil for Q1 2021
The first quarter of 2021 has seen varying performances among the top music and podcasts applications in Brazil. This Sensor Tower data report provides an insight into the trends in downloads, revenue, and weekly active users for these popular apps on a unified platform, encompassing both iOS and Android.
YouTube Music saw its downloads decrease from nearly 278K in the last week of December to around 175K by the end of March. However, the app's revenue showed a slight fluctuation, with a peak of approximately $68K in early February and dipping to about $61K by the end of March. Weekly active users showed an overall increase, starting at 19.5M and reaching just over 21M by mid-March, before slightly declining to 21.1M at the quarter's end.
Deezer: Music Player, Podcast experienced a similar trend in downloads, starting at around 131K and decreasing to 114K. Revenue started at close to $40K and reached a high of over $50K in early February, then closed the quarter at about $42K. The weekly active users for Deezer showed a gradual decline from 5.8M to 5.3M throughout the quarter.
TuneIn Radio: Music & Sports had a modest revenue trend, beginning at just over $3K and ending the quarter slightly lower at around $2.5K. Downloads, however, increased from 22K to over 34K. The app's weekly active users showed a healthy growth from 114K to 163K.
Spotify - Music and Podcasts maintained a strong presence with a slight increase in downloads from 352K to 379K in late March, followed by a small dip to 344K. Revenue showed some volatility with a peak at $3.6K and ending the quarter around $2.6K. The weekly active users saw a decrease, starting at 31M and diminishing to 29.5M by the end of March.
Everand: Ebooks and audiobooks, while not a traditional music or podcast app, showed a steady increase in downloads from 2.6K to 4.2K, before closing the quarter at 3.7K. Revenue for Everand was modest, with a starting point of approximately $2.2K and ending slightly lower at $1.8K. Weekly active users were relatively stable, with a starting figure of 34.7K and ending at 34.9K.
For more detailed insights and data, readers are encouraged to visit Sensor Tower. The trends observed in Q1 2021 provide a snapshot of the dynamic digital audio space in Brazil, with each app showing unique patterns in user engagement and financial performance.